was attributed to the variation in IT literacy and competencies among individuals. In some cases, even after logging in, a number of participants got too busy and failed to post comments. To solve the problem, the organizers used Mailing Lists in addition to the social networking service. They then forwarded the comments from the Mailing Lists to the social networking service. Cyber Dialogue and TEEB The TEEB Group was one of the sub-groups in JCN-CBD who used Cyber Dialogue website. The TEEB study aims to draw attention to the global economic benefits of biodiversity, highlight the growing costs of biodiversity loss and ecosystem degradation, and draw together expertise from the fields of science, economics and policy to enable practical actions on conservation and management.4 The members of JCN-CBD’s TEEB Group were mainly from the private sector. They advocated that biodiversity conservation should be considered in harmony with current social trends. In JCN-CBD’s position paper, the members argued that since citizens are the final decision makers and end-users of biodiversity, it is necessary for them to participate as key players in the development of a green economy.5 TEEB identified and highlighted four ideas that have the potential to accelerate TEEB operations from citizens’ point of view. The ideas all relate to increasing the scale and magnitude of sustainable activities and properties. These ideas lead to a greater adoption of green accounting, green incentives, green market, and green professionalism measures. The discussions were shared in the Cyber Dialogue social networking service site, and led to a debate toward the final phase of the Cyber Dialogue project. The Cyber Dialogue and COP 10 The third phase of the Cyber Dialogue was implemented during COP10. The event had two meetings: MOP5 from 11 to 15 October and COP10 from 18 to 29 October. During COP10, JCN-CBD and CERPC organized forums in order to present the outcomes of the thematic groups Figure 3. Press briefing of the Appeal at COP 10. ENCOURAGING PARTNERSHIP BETWEEN BUSINESS AND COMMUNITIES FOR BIODIVERSITY 103
In Celebration of His Majesty the King of Thailand’s 84th Birthday Anniversary
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