site using NING. Another challenge was language barrier, which proved difficult to overcome. Although the social networking service site of the Cyber Dialogue Project provided a platform of discussion for the stakeholders of biodiversity conservation especially for the civil society in Japan, it was regarded as complementary in functioning with face-to-face meetings or personal communication through e-mail. The groups that used the site were mainly people from the Chubu area. It remains to be seen how people from other areas could perform and the key factors that may motivate or foster the success of the Cyber Dialogue methodology. In terms of consensus building, the site was not effective because the participants of the SNS did not want to have a debate in public. They still preferred personal communication. Thus, this report attempted to bring out the outcomes of the first period of the project and suggested the challenges and potentials of the tool to contribute to the second period of the Cyber Dialogue toward the COP11 in 2012. ACKNOWLEDGEMENT This work was supported by KAKENHI22710049. REFERENCES (1) (2011) UNU homepage on RCE. Online. Available:http://www.ias.unu.edu/sub_page. aspx?catID=108&ddlID=183 (2) (2011) Biodiversity Cyber Dialogue. Online. Available: http://biodiversity-COP 10.ning.com (3) Tomio Geron. With Revenue Up 400%, Ning Adds Paid Access Service. In : Forbes, June 15, ENCOURAGING PARTNERSHIP BETWEEN BUSINESS AND COMMUNITIES FOR BIODIVERSITY 105 2011. (4) (2011)The Economics of Ecosystems and Biodiversity (TEEB). Online. Available: http://www. teebw-eb.org/ (5) Japan Civil Network of Convention of Biological Diversity (JCN-CBD). 2010. Position Paper. p.28. (6) Chubu RCE-ESD Promoting Network (CREPN). 2011. The Report on Global ESD Dialogue Project –i-dialog-. p. 5-6.
In Celebration of His Majesty the King of Thailand’s 84th Birthday Anniversary
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