Figure 1. Mr. Jose C. Reaño, President of Broadchem Corporation discussed with the team about the community’s product development. environment. Broadchem’s biggest impact on the community is the realization by the people that ecosystem is a complete source of life for all living things and that their future largely depends on the wellness of the environment. These critical lessons are now being shared with other non-governmental organizations, private individuals and even government agencies so that this model can be replicated and sustained in other communities in the country. Broadchem is championing conservation in the uplands by teaching communities how to conserve biodiversity and soliciting the participation of local communities through the provision of livelihood coming from the plant parts and fruits of native trees that also serve the purpose of reforestation. Through its environmental conservation advocacy, the company has paved the way towards showcasing and developing innovative model for sustainable reforestation. 116 THE ASIA REGIONAL FORUM ON BIODIVERSITY “The uniqueness of Broadchem’s strategy is that of combining preservation, reforestation and environment, and watershed protection in a business model that will guarantee not only sustainability but more importantly, success and high probability of replication. Considering the limited resources of developing countries in the region amidst the numerous socio-economic challenges they face, the participation of business in biodiversity protection and preservation is truly the way forward. However, the only way to entice business to enter into such endeavor is not by sheer corporate social responsibility philosophy, but if there is profit foreseen to be earned from it. With this framework, business people will be attracted to engage in biodiversity protection,” said Ms. Ma. Lourdes Orijola, assistant secretary of the Philippines’ Department of Science and Technology.
In Celebration of His Majesty the King of Thailand’s 84th Birthday Anniversary
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