will help restore the richness of biodiversity. The company sees great potential in the Royal Rain Making project. It believes that the project can help alleviate problems caused by drought and enhance humidity, which can then be beneficial to biodiversity. Efforts involving education and the building of realization toward the importance of environment and biodiversity focus on youth and community members. These include competitions and dissemination of information. The 3R Innovative Competition – Reduce, Reuse, and Recycle – is East Water’s flagship activity. It provides a platform for young people to create innovations in managing and conserving water. This activity has a significant bearing on the issue of biodiversity, especially on ecological concerns. Children in primary school are also targeted for the East Water Young Leader Camp project. In the camp, several activities are conducted to generate a greater interest among children about water issue. This methodology has been proven to be effective not only in educating students about the concept of water, but also about its importance. East Water also involves members of the community in its CSR projects. In one project, the company empowers community members by teaching them how to manage and fix local pipelines. Apart from ensuring the effective management of pipelines, the project also fosters cooperation among the members of communities. These projects ultimately reap environmental benefits and contribute to biodiversity conservation initiatives. Apart from holding activities or events related to biodiversity, East Water advocates biodiversity conservation within the company. Information dissemination is conducted by publishing articles in the company’s internal magazine. The company’s executives realize that this issue must be deemed a priority not only by the corporate communication department, but by the entire organization. Involving everyone in biodiversity conservation helps ensure that the company is more successful in its conservation efforts. Figure 1. East Water’s 3R Innovative Competition Project provides opportunities for students to show their talent and creativity in creating 3R innovation. In 2010, the Bio-unique Team from Chulalongkorn University won the first prize. ENCOURAGING PARTNERSHIP BETWEEN BUSINESS AND COMMUNITIES FOR BIODIVERSITY 119
In Celebration of His Majesty the King of Thailand’s 84th Birthday Anniversary
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