Indonesia. This was intended to increase the knowledge and capacity of farmers in processing the medicinal plants and thus increase the value of herbal materials. Herbal product diversification and marketing strategies In Gama Herbal Garden, a number of varieties of medicinal plants were planted as “demplot”. In addition to that locals have already planted their own medicinal plants A B D F Fig.5 Workshops on production of herbal drinks and marketing through exhibition. such as turmeric, ginger, A. paniculata, O. stamineus, Caesalpinia sappan, Syzygium aromaticum. These commodities are important to be developed and utilized to increase the value of materials. Imogiri is famous of herbal drinks called “wedang uwuh” which are traditionally consumed by local people. However, most of the products are in raw material form. Raw material form has disadvantages in which it is bulky and the lifetime is relatively short. In this program, new forms of formulation were introduced which were in instant and tea bag form. Business of instant herbal based drinks increases each year. Instant drinks not only function as normal drink but also were used to maintain health. The workshops were conducted for local farmers as well as Gama Herbal Garden management staff. Based on questionnaire analysis conducted prior and after workshops, 68% of participants were able to produce the products by themselves. Their products were then introduced to public in exhibition to study the consumer acceptance of the products (Fig.5). Strengthening enterprises In order to sustain the production of herbal based products, a management and production unit was developed. Microenterprises, commonly called “Kelompok Usaha Bersama” consisting of several local farmers was established. The main workshop is in the Gama Herbal Garden secretariat which is also used as a training centre. Production facilities were upgraded to comply the requirement of the Ministry of Health standard for distribution licence (Fig.6). At the moment the business unit is still under development. Proceedings of the International Conference on Climate Change, Biodiversity and Ecosystem Services for the 121 Sustainable Development Goals (SDGs): Policy and Practice 27-29 June 2016, Cha-am, Phetchaburi, Thailand C E Fig.6 Upgrading production facilities in order to comply the requirement of herbal drinks production
Proceedings of International Conference on Climate Change, Biodiversity and Ecosystem Services for the Sustainable Development Goals : Policy and Practice 27-29 June 2016 at the Sirindhorn International Environmental Park, Cha-am, Phetchaburi, Thailand
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